South West Wales

With its lush pasture and stunning scenery it is no wonder that the Teifi Valley in the heart of south-west Wales has been likened to the ‘Loire Valley’ of Welsh cheesemaking.

The River Teifi, which gives the area its name, begins its 75 mile journey 1,500 feet up on the western flanks of the Cambrian Mountains. From there it meanders through internationally acclaimed countryside, historic sites, villages and towns before entering the estuary at Cardigan and flowing out to sea in Cardigan Bay.

Ffres (Fresh) is a food tourism initiative showcasing the best ‘tastes of South West Wales’ and connects people who love local produce with those who make and serve it. Ffres makes a promise to consumers that all its members make or sell the very best locally sourced produce which ensures that this region is increasingly well respected for its wonderful food and cuisine.