For starters, find below Fork2Fork’s top ten really good reasons to buy fresh, direct and local food from producers in your area:
1) Fresh direct food = tasty food
The meat, veg and fruit is among the freshest you are ever likely to buy, unless you rear the animals and grow vegetables yourself. Even ordinary vegetables can have extraordinary colours and flavours when they’re fresh and in season.
2) It can often be just as convenient as travelling to the supermarket
What could be more convenient than popping round the corner to your local farmers’ market to buy your weekly shopping? If it’s raining why not buy fresh, direct and local online? On the way home from work, why not buy some eggs at your nearest farm gate or farm shop?
3) Fresh, direct and local food doesn’t have to cost the earth
Recent research by Kantar Worldpanel revealed that local markets can prove competitively priced compared to supermarket shopping on a wide range of items.
4) Making fair trade local fair trade
Cutting out the middleman allows producers increased financial returns - fair’s fair when you think they are putting in all the work to produce that lovely grub.
5) Better for the environment - less food miles and waste
When buying direct and local, food miles are cut to a minimum which is good for the environment. Most produce is loose which means overall packaging is reduced significantly. Essentially you are buying less paper, cardboard and plastic = more money for more food.
6) Variety – the spice of life
Farmers’ markets and farm shops have a reputation for offering a variety of produce not commonly found in supermarkets. Every market and shop has something special to offer. Where else can you buy bison or ostrich meat or a wild boar burger?
7) Excellent customer service
Buying fresh, direct and local allows you to ask the producer face to face questions about the food you want to buy. You can be sure of how it’s produced and where it comes from. Producers love making food for people like you who enjoy eating it!
8) Investing in your community for the future
By directly supporting your local producers and farmers today you are helping to ensure the future of producers and farmers in your community.
9) Benefits the environment and wildlife
Well-managed farms provide ecosystems as the farm environment is a patchwork of fields, meadows, woods, ponds and buildings that provide habitat for wildlife in our communities. Not even mentioning the fact that the direct and local food movement encourages sustainable production practices such as organic farming or pesticide-free practices.
10) Conserving a sense of community and tradition
The relaxed, community feel of farmers’ markets make them popular social occasions, as well as opportunities to buy fresh, direct and local produce